Theme:
The strength of anything is based on how strong your roots are, in this case the roots represents army soldiers, that with their leadership, discipline, power, teamwork, and integrity gives a great foundation to what it holds; and its the army that is represented by a great and powerful tree. This spot should transmit a feeling of power and pride to be the roots of this majestic tree.
Breakdown:
Staring on a dark-blue background ,the camera zooms in to the middle of the screen as it reveals a beautiful crystal rock with rays of light that shines from the middle of the crystal. the camera starts to zoom in more to the crystal; we then see the crystal starts to burst of light as it cracks open, and delicate but strong metal lines begin to form as the camera shakes.
Suddenly, words with the meaning of strength, fills the whole screen transitioning to another scene; as the words set in the middle of the frame; we can acknowledge roots coming in through the side almost covering the whole screen. As the camera pulls back we see soldiers being reflected along the roots, in different positions. The camera pulls up, then we see the roots breaking through the floor, then the camera pulls back some more shaking as the roots become this huge and powerful tree. We pause for a moment and suddenly we see a bright pulse of light emitting from the horizon that comes through the tree leafs; army heroes are being reflected proudly on top of the tree. This end shot emits a feeling of greatness and pride.


commissioned by Heavy.com / role: Animation, Design, Direction, & 3d